Juris Kupris is currently a Personal Trainer in New York City. He also actively manages his Personal Training business, Juris Kupris Fitness, LLC.

Juris has successfully trained hundreds of clients and currently trains 45 clients on a regular basis. His clientele is diverse and unique, each with different skill levels, physical attributes, and goals. He personally customizes his training approach to suit each individual - there is no set, routine workout. Even though each work out is individually developed, Juris believes that there are certain similarities, and therefore techniques, that are optimal whether training a pregnant woman in her last trimester or an elite athlete looking to better a triathlon time.

Juris' athletic fascination began when he was very young. He was a successful go-kart racer, where he was a five time regional track champion. He won over 80 races in a period of 7 years, as well as, winning 8 national races. He retired his go-kart racing career undefeated in his final season, winning all 16 races in addition to winning the award for best sportsmanship. His racing career, however, didn't end there. After mastering go-kart racing, Juris moved on to compete in two of NASCAR's premier divisions (Pro Four Stock and Pro Four Modified). Juris went on to become the youngest person to win at three different NASCAR sanctioned tracks. He won six races and was also voted Favorite Driver of Pro Four Modified by his peers. The physical and mental demands of car racing inspired Juris to find new ways to optimize his performance through physical training and mental conditioning.

Through 'trial and error', Juris realized that he was able to dramatically improve his driving times by simply combining weight-lifting, pure cardio, and core stabilization exercises during workouts. This combination also had a dramatic effect on his overall endurance. After applying this very simple body conditioning, Juris was able to push himself to compete in and complete a grueling 500 mile race. That was the 'dawning' of Juris' training career. After witnessing the results of his 'experimentation', he became passionate about bettering his own overall fitness. It was at this point that he went on to obtain his certification in physical training.

Soon, Juris hung up his Stock Car helmet in order to learn more about optimizing strength and endurance. Juris started cycling in order to maintain his own mental and physical conditioning. It was during this period that Juris started formally training other individuals, while simultaneously start competing himself. He combined his knowledge of racing, cycling, and workouts to taking his training to the next level. This time he started competing in triathlons and, ultimately, Ironman triathlons.

Juris has his own philosophy. He believes that by concurrently applying cardio along with weight-lifting and core stabilizing exercises, one can dramatically affect endurance. By motivating his clients to follow this complete regiment during the same workout, not only did it maximize the benefits of each component, but it also enabled him to monitor his clients' overall progress. And also monitor their mental toughness. And it yielded tremendous results. He started to see an amazing transformation across all levels of his clientele.

Juris has spent a lifetime of critiquing his own methods of training. He believes that physical ability is a shadow of mental ability. If you will a victory on, you can achieve victory. Juris believes that through a very focused and committed program, a metamorphosis of your physique and self esteem is very achievable.